What-Ifisaconcept-drivenpromotionalpieceexploringalternativeuniversesthroughtherecreationofeverydaydevicesthatdonotexistinourreality,yetfeelstrangelyplausible.Builtaroundthemesofspeculativememory,paralleltechnologicalevolution,andMandela-effectperception,theprojectwasdesignedtoblurtheboundarybetweenthefamiliarandtheimpossible.Ourapproachcombinedobjectdesign,visualdevelopment,CGassetcreation,surfacing,lighting,andpost-productionrefinementtoconstructaseriesofconvincingpseudo-historicaldeviceswithastrongsenseofmaterialandvisualauthenticity.Thefinalresultisastylizedbutgroundedpromotionalfilmthattransformsanabstractconceptualideaintoatangiblevisualexperiencewithstrongidentityandimmediateintrigue.
01 / 07
02 / 07
03 / 07
04 / 07
05 / 07
06 / 07